I’m Carter Branch. I help early & growth-stage companies find traction, validate customer fit, and scale new lines of business. Over the past decade, I’ve led GTM and partnerships at Tapingo (acq. Grubhub), Happy Returns (acq. PayPal), sweetgreen, and Hyphen (robotics company backed by Chipotle).

I’m usually brought in to figure out who the highest opportunity customers are, what matters to them, and build the go-to-market motion to win them. I focus on environments where clarity and traction need to be created - not managed.

How I help: 1) customer & market definition 2) value narrative + GTM strategy 3) systems for repeatable adoption and expansion.

My approach is simple: start with the customer and align outcomes so everyone wins.